Veterans Benefit in Franchising

I know companies are always trying to dream up ideas on new and innovative ways to make money. Franchising is one way...but how do you get people to buy into the franchise and then get people to eat there too? How about a program that gives breaks of thousands of dollars to veterans who are willing to open up a franchise? And what if that franchise is a brand name that almost everyone in America recognizes?

That's exactly what Little Caesar's was thinking with their Little Caesar's Veterans Program. Obviously, it's only for veterans. I think it's been around for almost a year and a handful of veterans have take advantage of it so far. From what I've read, they all found it a great deal and something worthwhile to pursue, one because Little Caesar's is a company they trust and believe in...and two, it allows them to be their own boss, many opening a franchise in their hometown, giving them an opportunity to settle there with a headstart on how they are going to support themselves. We all know that just a military pension is just not enough these days. One happy new owner was also happy to provide an alternative to the other few fast food places in town...knowing that his was a crowd pleaser.

Do you know of any other companies that offer special benefits to veterans? I think it's a great idea, and a great incentive to go into business for yourself.